When I created the new identity and overall brand designs, I focused on the strongest unique sales points. Since this company mostly a 1-product business, the identity was created based on the product features and benefits. I aimed the rebel brand archetypes since this resonated the most with the audience.

I created modern, futuristic, and ‘scientific’ illustrations for the product. This illustrations brought more audience towards the product while been clear to the users. The conversation rate increased by 2.8%, and x5 times more ROI.